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Heart of Ames

Love is in the Air in the Heart of Ames!

Indulge in all that Downtown Ames has to offer as our Downtown Businesses present a curated celebration of love and connection February 1-15! ✨

Our mission? To showcase Downtown Ames as the ultimate date night destination to celebrate those you love! Our Downtown Businesses have curated a list of ideas for experiences, gifts, galentines, food and kids to help guide your way through the Heart of Ames celebrating those you love and care for.

Join us to feel the heartbeat of Downtown Ames as you create unforgettable moments together in the heart of the Ames.

Date

Feb 01 - 15 2026

Labels

Featured

Location

Downtown Ames
Downtown Ames, Iowa

Category

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MELISSA MUSCHICK

Director of Partner and Community Engagement

 

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Connecting
with Iowa State University

Volleyball
  • Collaboration with ISU Athletics
  • Engaging at student-focused events like EIS (Experience Iowa State) and Orientation
  • Partnering with key ISU departments to connect with students and families
  • Providing resources to incoming freshman through an annual mailing

Promoting
Ames Nationwide

  • National coverage; RV There Yet and ISU Guide to the Game
  • 1.5M+ social media impressions across multiple platforms
  • Creating and distributing 25K+ Visitor Guides and 30K+ Ames Insiders
  • Working with local and national influencers to promote Ames

Investing
in Our Community

  • Awarding $100K+ in Community Grants each year to support local events
  • Outreach to youth through career fairs and presentations
  • Educating local businesses and leaders on how we can help and what we do
  • Coordinating and leading Hotel & Attraction Council to keep them informed and up to date

Growing
Events & Opportunities

  • Bringing major events that draw tens of thousands of people to our community including Boys State Basketball and Campustown Showdown
  • Attending national trade shows and conferences to find new opportunities of events to bring to Ames
  • Providing top-tier service before, during and after each event

Advocating
for Our Community

  • Funding feasibility studies for local projects
  • Helping advance tourism developments like CyTown and The LINC
  • Advocating for tourism with elected officials- Local & State
  • Driving converstations on a new Fieldhouse in Ames
  • Collaborating with Ames Alliance, iTIP, City of Ames, ISU & Visit Boone County

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