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Beer & Carols

Lift your voices, and your glasses, for this seasonal sing-along event featuring Pastors Bryan Simmons, Jesse Hershberger, and Bethesda’s collaborate learning student, Levi Faas! Gather the family and get ready to sing some of your favorite carols Friday, December 19th starting at 6:30 PM at Torrent Brewing Company (504 Burnett Ave). This event is all ages. Root beer and different games are also available at Torrent Brewing Company.

Date

Dec 19 2025

Time

6:30 pm - 8:00 pm

Location

Torrent Brewing Company
504 Burnett Ave.

Category

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MELISSA MUSCHICK

Director of Partner and Community Engagement

 

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Connecting
with Iowa State University

Volleyball
  • Collaboration with ISU Athletics
  • Engaging at student-focused events like EIS (Experience Iowa State) and Orientation
  • Partnering with key ISU departments to connect with students and families
  • Providing resources to incoming freshman through an annual mailing

Promoting
Ames Nationwide

  • National coverage; RV There Yet and ISU Guide to the Game
  • 1.5M+ social media impressions across multiple platforms
  • Creating and distributing 25K+ Visitor Guides and 30K+ Ames Insiders
  • Working with local and national influencers to promote Ames

Investing
in Our Community

  • Awarding $100K+ in Community Grants each year to support local events
  • Outreach to youth through career fairs and presentations
  • Educating local businesses and leaders on how we can help and what we do
  • Coordinating and leading Hotel & Attraction Council to keep them informed and up to date

Growing
Events & Opportunities

  • Bringing major events that draw tens of thousands of people to our community including Boys State Basketball and Campustown Showdown
  • Attending national trade shows and conferences to find new opportunities of events to bring to Ames
  • Providing top-tier service before, during and after each event

Advocating
for Our Community

  • Funding feasibility studies for local projects
  • Helping advance tourism developments like CyTown and The LINC
  • Advocating for tourism with elected officials- Local & State
  • Driving converstations on a new Fieldhouse in Ames
  • Collaborating with Ames Alliance, iTIP, City of Ames, ISU & Visit Boone County

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